Frend frend.app

Style Study

All unique components in one place for review.

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New — hub13
Business3ProblemStatementSection
The problem

The local path is
upside down.

Customers miss the real local offer at the moment they need it. Businesses end up paying with time, margin, and control just to stay visible.

Business

You make the product. Others rent the path around it.

You do the actual work. Platforms step between you and the customer, turn visibility into something you have to buy back, sell your customer data, and make staying visible a never-ending second job.

You compete against other businesses for attention you shouldn’t have to pay for
Your customer data and relationship get taken from you
Managing channels becomes constant unpaid work and stress
Business owners

Customer

Your customers want something good right now. The system gives them noise instead.

Your customers are craving quality local food, a perfect product or a real experience at this exact moment. But instead of seeing the best nearby offers, they get interrupted by paid ads and generic promotions — even when they’re not searching for anything. The truly great local stuff (the one you pour your heart into) stays completely hidden.

Ads bombard them when they’re not even looking
Platforms monetise attention and data instead of showing real quality
The best nearby offers almost never surface
Customers feel frustrated and often miss or never discover the genuine local quality they actually want
Customer searching
Business3BePartSection
Be part of the change

Be part of the change
where quality wins.

We're building this with early businesses who want a fairer way to be found. Join early access, shape the product, and help us get this right.

The money you make is yours.

No commissionsNo per-order cutNo hidden fees

Fair means you keep what you earn.

Quality decides who gets found.

No paid rankingsNo ad budgetsNo algorithm games

The best work wins. Not the biggest spend.

Your customers are yours.

No middlemenNo data sellingNo rented relationships

The connection belongs to you.

Join if you want to help build the version where quality does not have to pay rent to be found.

Join early access
Business3UseCasesCardsSection
Existing — business tab
Business3BenefitsSection
Benefits

Your business doesn't need more apps.

Just one that does everything better.

Grow visibility organically.

Show up more naturally across search, discovery, and shared links.

Reduce costs. Keep revenue.

Keep more of every sale instead of losing margin to platform cuts.

Own your digital presence.

Give customers a page worth sharing, not another weak listing.

Focus on what matters.

Spend less time updating platforms and more time on the actual business.

Business3ChangeSection
Be part of the change

Be part of the change
where quality wins.

Local discovery has become pay-to-play. Ads, commissions, and opaque algorithms decide who gets seen.

Frend Hub puts you back in control. We translate your physical excellence into a stunning digital presence that you own completely.

Pay to Exist

Quality doesn't determine who gets found. Ad budgets do. Small venues lose by default to chains that outspend them.

With Frend Direct discovery. QR, link, or search — no bidding required.

Their Cut

Booking platforms take fees. Delivery apps take 15–30% per order. Promoted listings cost extra. Every layer of the digital stack is designed to monetize your success.

With Frend One flat subscription. No commission on what you sell.

Their Customer

The platform owns the relationship. You supply the product, they own the data and the inbox. When they change their terms, your business changes with it.

With Frend Your presence, your customer. No middleman between you and them.

Their Rules

Algorithm changes overnight. Ranking drops without warning. You spent years building a reputation on someone else's land.

With Frend Your Hub doesn't change when their product does. You own your digital presence.

Business3LocalDiscoverySection
Why this matters

Local discovery
is broken.

The current system is upside down: businesses spend money and time fighting for attention. Customers are bombarded with ads even when they are not searching for anything. Result: the best food, best product, and best service stay hidden right when a customer wants to find them.

  • Platforms sell your customer data.

  • Managing channels becomes constant work and visibility stress.

  • You do the work, but someone else profits from it.

Solution

Frend flips this around.

When a customer looks for something local, they immediately see what is available.

  • No paid visibility.

  • No data selling.

  • No middlemen taking a cut.

Fair visibility for businesses that do things right.

Business3DiscoveryCardsTestSection
Use cases

Built for local business realities.

One operating model, adapted to how each business type actually runs day to day.

Storefront Restaurant / Cafe

Keep menus, specials, and service information current in one place customers can actually find.

Foodtruck / Pop-up

Share live location, opening window, and what is available today without posting across five channels.

Local Farmer

Show current stock, pickup options, and seasonal products so locals can buy directly from the source.

Bar / Club

Publish tonight's flow fast: bookings, events, entries, and updates in one clean customer-facing page.

Business3SourceOfTruthSection

Your menu is wrong
somewhere right now.

Not because you're careless. Because keeping five platforms current while running a business is a part-time job you never signed up for. You updated your website. You forgot Google. Now someone arrives at 8:30 and you closed at 8.

And it keeps getting worse. New platforms appear constantly — every year another place you're supposed to be on, another dashboard to manage, another version of your truth drifting further from reality.

The problem

You're not managing a business. You're managing platforms.

Google. Facebook. Instagram. Your website. Wolt. Each one needs its own update when anything changes. Each one ages at a different rate. And none of them are yours — they own the customer, you maintain the data.

The direction

One stable place. Everything draws from it.

Hub is where your business information actually lives. Not a platform you update alongside five others — the source. New channels come and go. Your Hub stays current, and the right information is always one place away.

Business3ProductAngleSectionV2

Take control of
your digital presence.

Right now your business information lives in five different places — website, POS, delivery apps, discount platforms, social posts. None of it is complete. None of it agrees. That's not just a management headache. It's why local search never quite works, and why AI gets it wrong. Hub starts here.

The Hub

One complete record. Every channel pulls from it.

Somewhere right now, your hours are wrong on Google. Your menu is months old on the delivery app. Your prices don't match across platforms. Not because you're not working — because there's no single place to work from. Hub is that place. Not a listing or a profile — a structured master record for everything your business sells, with every product, every detail, properly built and owned by you. When something changes, you change it once. Every channel connected to Hub reflects it. One version, yours, complete.

The product

Every item gets its own page — like ecommerce, for local.

Search for a dish online today and you'll get a list of restaurants. You wanted a product — you got a venue. That's because local businesses have never had real product pages, only listings. Ecommerce solved this years ago: every item has its own URL, its own photo, its own search ranking. Frend brings that to local. Every item in your menu or catalogue becomes a full page — photo, description, allergens, price, variants, reviews — with its own shareable link. A food blogger can write about it. A customer can forward it. You can drop it into any campaign. Your product, finally with a proper presence online.

Discovery

Found without paying to be found.

You don't buy placement on Frend. No ads, no campaigns, no paying to appear in someone's feed. Visibility comes from being present correctly — a complete profile, live products, accurate information. Every product page is automatically indexed for Google and AI search in 20+ EU languages. Someone asks ChatGPT what's good for lunch nearby. Someone searches in Finnish, or German, or French. If you're on Frend, you're there — in their language, with real information, ready to act on. That's not marketing. That's just existing, properly.

Cafe Aurora

Live

Wild Salmon Soup

€14.50

Freshly caught wild salmon, creamy broth, made fresh each morning. Served with sourdough rye bread.

Fish Dairy Gluten-free option

Available in

EN FI DE FR ES IT SV NL PL CS +14
★★★★★
4.8 · 23 reviews
MK

Best salmon soup in Helsinki — worth every visit.

TS

Always fresh. I send the link to friends who visit.

Shareable link

frend.app/cafe-aurora/wild-salmon-soup

Business3JoinChangeSection
Be part of the change

Be part of the change.

We want to help you clean up this chaos.

You are the one doing the real work: you make the food, grow the product, and serve the customer. You carry the risk and do the actual work.

Still, everyone wants a cut:

  • Platforms sell your customer data.

  • Managing channels becomes constant work and visibility stress.

  • You do the work, but someone else profits from it.

That is not fair.